Pabrik Rokok Praoe Layar in Semarang has remained in continuous operation since the Dutch period in Indonesia. Its office building and factory in Semarang was formerly owned by the Dutch firm Maintz & Co, which provided electric power, and it shows the characteristic architecture of the Dutch East Indies of the period. Below is how it looked in 1927 and how it looks today.
One of the many brands of kretek or clove cigarettes in Indonesia, rokok Praoe Layar (Sailing Boat) was marketed as the ‘fisherman’s cigarette’ and seems to have retained its niche market along the pantara (pantai utara) of the north coast of Java despite the inroads of the major cigarette brands. The brands visual imagery is unique and has obviously not changed since the Dutch period
The Main Enrance to the building
The window above the Main Entrance
Here is an example of the branding from the Dutch period.
And its branding today is hardly any different
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